PRONE
BEHIND THE SCENES
An intimate glance on what it takes to orchestrate a photo shoot for my personal line.
I wanted to display my collection on an athletic model. I have a personal connection with the activewear and sportswear community, as I an athletic individual, and I wanted my work to speak to that.
I Art Directed and organized the shoot. I networked and hired the photographer, an athletic model and makeup artist. I made sure of the arrangement and the booking of a location with proper staging, lighting and equipment.
I developed mood boards and kept the team united on the same visual goal.
Once the shoot was completed, I used my Photoshop and design skills to photo impose my fabric line onto the model. She wore all white, set up as a blank canvas, and I digitally painted my line to life.